Resources · Menu · 4 min read

Menu photos that sell: a checklist

You don't need a studio. You need consistent light, a clean background and one dish per frame.

People order with their eyes. A menu with good photos feels more trustworthy and makes choosing easier. You don't need a professional shoot to get there.

  • Light: shoot near a window during the day. Turn off overhead lights that tint everything yellow.
  • Background: keep it simple and consistent. One table surface for the whole menu looks intentional.
  • Angle: shoot bowls and pizzas from overhead and burgers and sandwiches from the side.
  • One dish per photo: the customer should instantly know what they're getting.
  • Honest portions: photograph what you actually serve. Disappointment shows up in reviews.
  • Every item: a menu with gaps looks unfinished. That's why Orderrit sources a photo for every dish.

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