Your regulars like you. Many of them would gladly order straight from you if it were just as easy. Nobody needs a lecture about commissions. They need a link and a nudge.
Five low-effort nudges
- Bag inserts. A small card in every delivery app bag: "Next time, order direct from us," with a QR code to your site.
- Receipts. Print your ordering link on every in-store receipt.
- The counter. A table tent or sign by the register with the QR code.
- The staff line. Give your team one friendly sentence for regulars: "You can order ahead on our website. It's quicker."
- Your bios. Put the link in your Instagram, Facebook and Google profiles.
Make direct the better experience
Customers switch when direct is at least as easy. That means a fast, phone-friendly site, a menu with photos and pickup times that are accurate.